In rendering seva (selfless service), one should not think that their services should be confined to the poor and the destitute. There is no need to make any artificial distinction between the rich and the poor in the sphere of service. What matters is the service done to a person who needs it. Your concern should only be with what kind of service is required, when and where, and not the status or position of the person concerned. The primary requisite is a genuine spirit of love and camaraderie. If there is no feeling of kindness and compassion, whatever service that is done becomes an artificial exercise, done for getting publicity or recognition. Ostentation in rendering service is harmful as it will only inflate the ego.

~Baba